Overview
Purpose
Our purpose is to help all people raft in safety, style, and fun. Enjoying nature is our forte! We want all people to have the opportunity to enjoy the POWER of nature by taking on new perspectives. We will teach you how to control your actions on the river, while still respecting it's dominance. We will give you step-by-step guidance on how to work as a team, be proactive individually, and come out of it together. We provide the rafts, pick up and drop-off crew, and guide. There are several different levels that we offer, that must be decided by personal health and ages. So let's enjoy nature together safely!
Audience
The targeted customer will be considered adventurous and 'outdoorsy.' They will mainly come from middle class ranges that can afford these services, take time off, and be considered healthy individuals. They can do this with their coworkers or with their family or friends. This individual should enjoy the outdoors and seek the adrenaline rush that nature can provide them. They come to us to provide the materials and experts for these specific pre-determined routes, that requires little to no planning on their end.This customer seeks safety and fun.There will be a desktop, mobile, and ipad version of this site to help people access this site in different ways.
Branding
Website Logo
Style Guide
Color Palette
Palette URL: https://coolors.co/ff8811-f4d06f-fffbf3-9dd9d2-392f5a
| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| #FFFBF3 | #392F5A | #E47E1B | 8DC5BD |
Typography
Heading Font: Permanent Marker
This will be the header because we are going for an exciting look. People should look at this and get excited that this will be a 'narly' experience. It should encnourage adrenaline seekers for the headers.
Paragraph Font: Roboto Regular
This will keep with the flow of the 'narly experience' by taking out the fancy serifs. This will have more of a modern look and it will be easier to read for larger chunks of text. This will help inform the client, while also bringing excitement to them.
Normal paragraph example-
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and extreme. This is great for families for trips exclusively for physically fit and experienced rafters to mild. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
Navigation
Site Map
The Site Map of a site is just like it sounds…it is a map of the pages in a site and how they are related and linked together. From the map above we can see that we will eventually have the Home page and 2 sub or child pages.
The lines that connect them all together indicate that each page should be accessible from any other page, it is essentially showing us the global navigation for the site.
Wireframes
Wireframes are like blueprints for making webpages. They should show the major sections of content that will be on the page and the relative locations of each element. In the wireframe below you can see there will be 6 sections to our page:
- At the top we have a section with the logo (the box with the mountain means an image) and the navigation bar.
- Then there is a banner image that stretches all the way across the screen.
- Next we have some text and an image
- ...followed by another row made up of an image and some text.
- Then one more section of text with no image.
- Lastly, a footer containing a copyright/name line and 3 social media icons.
